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Leukaemia Foundation amongst Australia’s most reputable charities

The Leukaemia Foundation is proud to again be voted among Australia’s most trusted charities in the annual Reputation Institute’s Charity Reputation Index.

Up one place from 2018, the Leukaemia Foundation is now listed at Number 18 of the 40 charities listed in the Australian Charity Reputation Index (RepTrak®) which surveys Australian’s to measure the overall reputation of the country’s largest charities.

The annual index uses a scoring system that includes measures of trust, admiration, respect and overall esteem, and also considers a further range of dimensions such as services, innovation, workplace, citizenship, governance, leadership and cost management. It also looks at opinion change, communication, supportive behaviours and news awareness.

According to the Australian Charity Reputation Index, 1 in 5 people said their opinion of the Leukaemia Foundation had improved over the past 12 months, citing research, effective use of funds and the possibility of finding a cure as reasons for the sentiment.

Leukaemia Foundation CEO Bill Petch said the Leukaemia Foundation was proud to be listed among such a prestigious group of charities.

“The Leukaemia Foundation is proud and privileged to stand with Australia’s remarkable blood cancer community to make sure everyone has access to the best care, to accelerate research delivering rapid advancements and to empower people with blood cancer to live well.

“We’re not going to stop until together we have cured and conquered one of Australia’s most prevalent and deadly cancers,” Mr Petch said.

“We place the needs of people living with blood cancer at the centre of everything we do, and we are honoured that Australians are recognising our work in this way.”

Mr Petch said the past three years have been significant for the Leukaemia Foundation, seeing the organisation integrate from a state-based structure to one national federated body. While continuing to offer all Australians living with blood cancer every possible pathway to support, the integration has also seen the Leukaemia Foundation prepare for a future where the number of Australians living with blood cancer faces an unprecedented rise.

“Last year the Leukaemia Foundation released a first-of-its-kind Blood Cancer in Australia Report, and in conjunction with the Federal Government developed the first National Blood Cancer Taskforce,” he said.

The Blood Cancer in Australia Report shows that the number of Australians living with blood cancer was much higher than was previously known. It revealed there are now 110,000 Australians living with a form of blood cancer, and projected that number would rise to 275,000 by 2035.

“That report not only revealed the true size, scale and impact of blood cancer in Australia today, but outlined an agenda for change which will drive down both the personal and economic toll blood cancer is set to have on our country.”

“It showed it was time for a national collaborative response and we are honoured to lead the national blood cancer taskforce including the brightest haematologists, researchers, patients and members of the blood cancer ecosystem to develop a National Strategic Action Plan to help tackle the key issues facing the blood cancer community today and into the future.”

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About the Charity RepTrak®

The Charity RepTrak® is produced each year by the Reputation Institute, which also produces the annual Company RepTrak®, Country RepTrak® and City RepTrak®. Charity RepTrak® collates insight directly from consumers and does not rely on any information provided by the organisations being studied. The list of 40 charities studied in the Charity RepTrak® is compiled by the Reputation Institute using data published by The Australian Charities and Not-for-profits Commission (ACNC) the independent national regulator of charities. Several criteria are used to select charities such as total revenue, familiarity and geographic operations. In addition to collating overall reputation, the Charity RepTrak® also measures how Australians feel about each of the 40 charities according to seven parameters; Services, Innovation, Workplace, Citizenship, Governance, Leadership and Cost Management. The Charity Reputation Index surveys Australian Adults aged 18 and older using an online panel, with results weighted to ensure they represent appropriate gender and age groups nationally.

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