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Bridgestone and the Leukaemia Foundation

A partnership that puts patients first

We’re proud to have the long-term support of Bridgestone Australia as we continue to work towards our goal of zero lives lost to blood cancer by 2035.

It’s a partnership spanning more than 36 years, and one that has helped provide people living with blood cancer access to life-changing services and support.

Hayley’s story

Hayley was just 35 and still breastfeeding her youngest son when a bone marrow biopsy confirmed Hayley’s diagnosis of acute myeloid leukaemia (AML).

Throughout her blood cancer treatment Hayley turned to the Leukaemia Foundation to assist with practical and transport support.

“We were given grocery vouchers, which were a great help in that time, but the main thing was getting help with transport,” said Hayley.

“For some appointments, I needed to be driven to the hospital, but Brent [Hayley’s husband] had to be home to care for the children.”

“We were so grateful to get that support as taxis are so expensive and it would’ve added up quickly.”

Nearly four years later, Hayley is now blood cancer free but knows there are other families who are still facing the practical and emotional challenges that a diagnosis poses.

Bridgestone is dedicated to easing some of these challenges through their partnership with the Leukaemia Foundation, and the Bridgestone E8 Commitment. The commitment is part of Bridgestone’s vision for evolving into a sustainable solutions company.

In 2019 Bridgestone invested in a pilot program for the Leukaemia Foundation’s new enhanced transport service. Officially launched on World Blood Cancer Day – May 28, 2021 – the service provides various transport options to and from life-saving treatment for people living with blood cancer.

Throughout the year, Bridgestone stores and customers are continuing their support of people like Hayley and her family, with $2 from every Turanza Serenity Plus tyre sold directly to helping fund the Leukaemia Foundation’s transport service.


“On behalf of everyone at Bridgestone and our network of stores, thank you for your support and your efforts in raising awareness and vital funds for the work of the Leukaemia Foundation,”

Heath Barclay | Managing Director
Bridgestone Australia & New Zealand


Last updated on January 30th, 2024

Developed by the Leukaemia Foundation in consultation with people living with a blood cancer, Leukaemia Foundation support staff, haematology nursing staff and/or Australian clinical haematologists. This content is provided for information purposes only and we urge you to always seek advice from a registered health care professional for diagnosis, treatment and answers to your medical questions, including the suitability of a particular therapy, service, product or treatment in your circumstances. The Leukaemia Foundation shall not bear any liability for any person relying on the materials contained on this website.