This is Blood Cancer Digital Toolkit

Blood Cancer Month is a global event helping to raise awareness of one of the world’s most prevalent and dangerous cancers: blood cancer.

The theme of Blood Cancer Month 2023 is This Is Blood Cancer.

Awareness of blood cancer is low, despite 19,500 Australians joining more than one million people across the globe experiencing the pain of a blood cancer diagnosis every year. Blood cancer can’t be prevented or screened for, and it can strike anyone, at any age, at any time.

This September, the Leukaemia Foundation is firmly focused on connecting Australia’s blood cancer community with a strong, singular message:

You are not alone.

During Blood Cancer Month and beyond, the Leukaemia Foundation encourages all Australians impacted by blood cancer to connect with Australia’s dedicated blood cancer support line on 1800 620 420 or visit bloodcancer.org.au.

Please join us to raise awareness of blood cancer and ensure all Australians impacted by the disease can access the support and care they need.

Here are a few ways you can be involved:

1. Share: Join the conversation online and spread the word by sharing our #ThisIsBloodCancer assets on social media, within your networks, and to anyone who might benefit from them. #ThisIsBloodCancer, #BloodCancerMonth #YouAreNotAlone
2. Connect: Encourage those impacted by blood cancer, including patients, carers, loved ones and those who are bereaved, to connect with our blood cancer support line at 1800 620 420 or visit bloodcancer.org.au.For Patients, Carers and Families: Connect with a blood cancer support professionalFor Health Care Professionals: Refer a patient to a blood cancer support professional
3. Support: Help those impacted by blood cancer by donating to the Leukaemia Foundation’s Spring Appeal

For any further queries or requests, please email media@leukaemia.org.au

Assets you can download and share:

This is Blood Cancer images

Available in a range of aspect rations, the below This Is Blood Cancer images include hero campaign and individual ambassador images. Click the images below to download.

This is Blood Cancer video

45-second, 30-second and 15-second This Is Blood Cancer videos are available. Click the image below to head to our public Dropbox and download each video.

This Is Blood Cancer social media copy

• Suggested wording 1: 🩸 September is Blood Cancer Month, a global event to raise awareness about one of the world’s most prevalent and dangerous cancers: blood cancer. 💔 Despite 19,500 Australians and over a million people worldwide experiencing the pain of a blood cancer diagnosis each year, awareness remains low. Let’s change that! 🌍 Reach out to the Leukaemia Foundation’s dedicated blood cancer support line at 1800 620 420 or visit bloodcancer.org.au for the latest information, supportive care services, and connection with the blood cancer community. Together, we can make a difference! 💙 #BloodCancerMonth #ThisIsBloodCancer #YouAreNotAlone
• Suggested wording 2: Whether you have blood cancer, had blood cancer in the past, are a carer or have sadly lost someone to blood cancer, you are not alone. Connect with Australia’s only blood cancer support line to access life-changing, wraparound health services. Call 1800 620 420 or visit bloodcancer.org.au #BloodCancerMonth #ThisIsBloodCancer #YouAreNotAlone
• Suggested wording 3: 🩸 We know too many Australians facing blood cancer are left feeling overwhelmed, unsure and isolated. Treatment is often complex and urgent, and life-saving care can be far from home. Support is available for people anywhere in Australia, to help with the emotional, physical, and psychosocial challenges of blood cancer. It doesn’t matter whether you are personally diagnosed, undergoing treatment, in remission, a carer, or grieving the loss of a loved one.🙌📞 Connect with Australia’s only dedicated blood cancer support line Monday to Friday from 10 am – 4 pm AEST at 1800 620 420 or visit bloodcancer.org.au. 🌟 Let’s spread the message far and wide! #BloodCancerMonth #ThisIsBloodCancer #YouAreNotAlone