Advocacy and policy

Set the Standard

A campaign that set national standards for blood cancer treatment and created lasting change.

What was achieved

The “Set the Standard” campaign, the Leukaemia Foundation’s largest national advocacy effort to date, successfully rallied more than 5,000 supporters to demand consistent, high-quality blood cancer treatment across Australia.

The campaign helped establish national standards of care, so that where you live no longer determines the quality of treatment you receive.

Built on the National Strategic Action Plan for Blood Cancer, the campaign gave government and health decision-makers a clear roadmap to reduce inequities, improve survival, and save lives.

The journey continues

Putting National Standards into Practice
We are working to ensure the standards are applied across every state and territory so that diagnosis, treatment, and care are consistent and accessible nationwide.

Zero Lives Lost by 2035
Our bold vision is that no Australian should die from blood cancer by 2035. To reach it, we are driving progress in equity, innovation, access, and research.

Amplified Support Through Future Campaigns
Campaigns like the World’s Greatest Shave remain vital as blood cancer diagnoses rise. Every dollar raised helps us deliver services, fund research, and push for system-wide change.

Neda took ten years to finally get a blood cancer diagnosis.

Neda

Finding out she had high-risk myeloma in April 2019 ended a decade for Neda of “chasing doctors” in two countries, having endless tests, and taking medications that didn’t work.

Back when it began, in 2008, Neda said, “I had all these little things wrong with me, a bit of this and a bit of that, but nothing definitive”.

It began with swelling, bad headaches, joint and bone pain. Her GP sent her to a rheumatologist, who thought it was fibromyalgia, then a physician said she had anxiety and prescribed medication.

“Of course, I had anxiety, I knew there was something wrong with me,” said Neda, who was bedridden with pain every three to four months when she “couldn’t do anything”.

In 2016, when Neda’s husband got a job in the U.S and the family moved to Washington state, she saw a naturopath, got off the anxiety meds and lost a lot of weight, but her inflammation levels were four times higher than normal. She saw another gynaecologist, another rheumatologist, and couldn’t work due to pain and exhaustion.

The family returned to Australia in September 2018 and early the next year, after going to a pulmonologist for a persistent cough, and a rheumatologist, together they diagnosed her with lymphoma after tests and a bone marrow biopsy, and Neda was referred to a haematologist.

Then, the day she was to start lymphoma treatment, her diagnosis was changed to myeloma. Neda began myeloma treatment immediately and after having two stem cell transplants is in remission.