Leukaemia Foundation – Leukaemia Foundation partners with new fitness app that turns exercise into a game

Leukaemia Foundation partners with new fitness app that turns exercise into a game

Thursday 18 June, 2020 

The Leukaemia Foundation is proud to announce a charity partnership with District, which provides a new and innovative way to support the 41 men, women and children diagnosed with blood cancer in Australia every day – by encouraging people to get active and explore their city.

District uses cutting-edge experiential technology to bring cities to life and turn a monotonous workout into an urban exploration game. Perfect for all adult ages and fitness levels, the District app transforms an everyday walk, jog or run routine to a fun individual or team outdoor adventure challenge with virtual checkpoints across your local city.

A generous $8 from every District ticket sold will go to support Australians living with blood cancer. Currently, there are more than 110,000 Australians diagnosed with blood cancer and the Leukaemia Foundation’s latest Blood Cancer in Australia report confirms that in just 15 years, by 2035, this number will more than double to 235,000 people[1].

Leukaemia Foundation General Manager of Supporters Rachael Lance said that by getting active and raising funds through District, participants will be doing something positive for their own health, while also ensuring that all families affected by blood cancer across the country, no matter where they live, can be supported.

“By downloading District and signing up, you are making sure that every Australian facing blood cancer will have someone to turn to every step of the way to access the right information, the best treatment and supportive care.” Ms Lance said.

“Blood cancer is one of the most common, costly and fatal cancers in Australia. There are no screening programs available for blood cancers, and there is no way to prevent blood cancer through lifestyle change.”

“As we strive to help all Australian families affected by blood cancer, we are grateful for the collaboration with District, which would help meet the growing demand on vital patient services in the post-COVID-19 environment,” Ms Lance added.

Utilising GPS geolocation, Bluetooth beacons and augmented reality, District is reimagining urban exploration and community running on a global scale, offering users around the world multiple types of challenges, interactive live leaderboards to track their progress and fun features such as points, badges and prizes to stay motivated and engaged.

“Staying active and connected has never been as important as now, so we encourage all Australians looking for a way to shake up their fitness routine and explore their city like never before to download District, register an account and take up the challenge.”

“Whether you’re a walker, casual runner or ready for some competition running there’s a race challenge for you, and that means there’s an opportunity to play your part in raising essential funds to help save lives,” Ms Lance said.

To learn more about District, go to rebrand.ly/districtraceau2020 or you can use the full link: https://exploredistrict.com/event/district-race-au-2020

To download District, go to Apple Store or get it on Google Play.

-ENDS-

[1] www.leukaemia.org.au/about-us/mylifecounts/stateofthenation/ 

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