(PDF) Our tailored partnerships
The Leukaemia Foundation believes in developing tailored strategic partnerships. We follow a best practice model when developing sponsorships and cause related marketing programs. We base them on a win-win principle through joint planning, managing and evaluation processes.
To service the needs of our business partners we have experienced and professional business relationship teams located across the country who are dedicated to working with you on sponsorships, cause related marketing programs, participation in fundraising events, corporate volunteering and workplace giving.
Sponsorship
The Leukaemia Foundation is experienced in multifaceted, long term sponsorships.
PricewaterhouseCoopers Foundation entered into a 3 year partnership with the Leukaemia Foundation in 2003. This partnership was targeted at the establishment and development of the PricewaterhouseCoopers Foundation National Leukaemia and Lymphoma Tissue Bank. The National Tissue Bank is a storage facility for rare tissue samples which are used in national clinical trials into better treatments for leukaemias, lymphomas and other related blood disorders.
PWC also support the Leukaemia Foundation through fundraising events and programs (eg. World’s Greatest Shave, People Giving Programs and volunteer days).
- For further information, download a fact sheet on charity sponsorship
Cause-related marketing
The Foundation will work with your business to achieve your marketing objectives through a customised cause-related marketing program.
The Leukaemia Foundation’s National Business Relationship team is experienced in the development of commercial partnerships and knows that for a cause-related marketing program to be successful there needs to be a collaborative approach to creating a strategic plan. The strategic plan should incorporate the objectives of both parties, marketing and promotion tactics and task responsibilities.
A cause-related marketing campaign can grow passion and loyalty both internally from staff and externally from consumers who are becoming increasingly interested in businesses giving back to their community
- For more information on developing a cause-related marketing campaign, download a fact sheet on cause related marketing
